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Home
About
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Thought Leadership
Let's Get Started Packages
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Social Media Updates to Watch. And How to Turn Them Into an Advantage.
Hannah Litman 8/5/25 Hannah Litman 8/5/25

Social Media Updates to Watch. And How to Turn Them Into an Advantage.

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When the Boss Blows It: What Comms Should Do When Leaders Step in It
Hannah Litman 7/30/25 Hannah Litman 7/30/25

When the Boss Blows It: What Comms Should Do When Leaders Step in It

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Hot Off the Feed: What This Week’s Social Media Updates Mean for Brands That Want to Stay Seen
Hannah Litman 7/29/25 Hannah Litman 7/29/25

Hot Off the Feed: What This Week’s Social Media Updates Mean for Brands That Want to Stay Seen

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Tech-Driven Craft in Luxury: Real Stories, Not Superficial Glitz
Hannah Litman 7/24/25 Hannah Litman 7/24/25

Tech-Driven Craft in Luxury: Real Stories, Not Superficial Glitz

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Google’s Gemini Just Got a Makeover—And Maybe a Mascot Too
Hannah Litman 7/9/25 Hannah Litman 7/9/25

Google’s Gemini Just Got a Makeover—And Maybe a Mascot Too

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Why Hospitality Brands Are Winning While Everyone Else Cuts Back
Hannah Litman 7/1/25 Hannah Litman 7/1/25

Why Hospitality Brands Are Winning While Everyone Else Cuts Back

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Labubu and the Lifecycle of Hype: What Happens When Niche Becomes Noise?
Hannah Litman 6/24/25 Hannah Litman 6/24/25

Labubu and the Lifecycle of Hype: What Happens When Niche Becomes Noise?

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Most Brands Don’t Have a Visibility Problem. They Have a Memorability Problem.
Hannah Litman 6/12/25 Hannah Litman 6/12/25

Most Brands Don’t Have a Visibility Problem. They Have a Memorability Problem.

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Brand Thinking | From Mall Rat to Main Street: Auntie Anne’s Gets a Grown-Up Rebrand
Hannah Litman 6/12/25 Hannah Litman 6/12/25

Brand Thinking | From Mall Rat to Main Street: Auntie Anne’s Gets a Grown-Up Rebrand

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Engagement is not the goal. Trust is.
Hannah Litman 6/2/25 Hannah Litman 6/2/25

Engagement is not the goal. Trust is.

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Guerrilla Marketing Isn’t Dead. It’s Just Smarter Now.
Hannah Litman 5/30/25 Hannah Litman 5/30/25

Guerrilla Marketing Isn’t Dead. It’s Just Smarter Now.

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Your Content Isn’t Broken. It’s Unstructured.
Hannah Litman 5/27/25 Hannah Litman 5/27/25

Your Content Isn’t Broken. It’s Unstructured.

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The Difference Between a Voice & a Vibe
Hannah Litman 5/16/25 Hannah Litman 5/16/25

The Difference Between a Voice & a Vibe

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What CVS Taught Me About Clout
Hannah Litman 5/14/25 Hannah Litman 5/14/25

What CVS Taught Me About Clout

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More Than Words: The Precision of Brand Copywriting
Hannah Litman 5/14/25 Hannah Litman 5/14/25

More Than Words: The Precision of Brand Copywriting

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Usefulness Is the New Creativity: How Brand Utility Is Redefining Marketing in 2025
Hannah Litman 5/12/25 Hannah Litman 5/12/25

Usefulness Is the New Creativity: How Brand Utility Is Redefining Marketing in 2025

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