Hannah Litman 2/26/26 Hannah Litman 2/26/26 When Clever Goes Too Far: A Branding Lesson from Frida Baby Read More Hannah Litman 2/18/26 Hannah Litman 2/18/26 Crafting a Story People Can Actually Step Into Read More Hannah Litman 8/18/25 Hannah Litman 8/18/25 Taylor Swift & The Easter Egg Economy Read More Hannah Litman 8/18/25 Hannah Litman 8/18/25 Truly Over It: The Buzzwords We Need to Retire Read More Hannah Litman 8/7/25 Hannah Litman 8/7/25 The Taste of Nostalgia: McDonald’s Serves a Summertime Hit Read More Hannah Litman 8/5/25 Hannah Litman 8/5/25 Social Media Updates to Watch. And How to Turn Them Into an Advantage. Read More Hannah Litman 7/30/25 Hannah Litman 7/30/25 When the Boss Blows It: What Comms Should Do When Leaders Step in It Read More Hannah Litman 7/29/25 Hannah Litman 7/29/25 Hot Off the Feed: What This Week’s Social Media Updates Mean for Brands That Want to Stay Seen Read More Hannah Litman 7/24/25 Hannah Litman 7/24/25 Tech-Driven Craft in Luxury: Real Stories, Not Superficial Glitz Read More Hannah Litman 7/9/25 Hannah Litman 7/9/25 Google’s Gemini Just Got a Makeover—And Maybe a Mascot Too Read More Hannah Litman 7/1/25 Hannah Litman 7/1/25 Why Hospitality Brands Are Winning While Everyone Else Cuts Back Read More Hannah Litman 6/24/25 Hannah Litman 6/24/25 Labubu and the Lifecycle of Hype: What Happens When Niche Becomes Noise? Read More Hannah Litman 6/12/25 Hannah Litman 6/12/25 Most Brands Don’t Have a Visibility Problem. They Have a Memorability Problem. Read More Hannah Litman 6/12/25 Hannah Litman 6/12/25 Brand Thinking | From Mall Rat to Main Street: Auntie Anne’s Gets a Grown-Up Rebrand Read More Hannah Litman 6/2/25 Hannah Litman 6/2/25 Engagement is not the goal. Trust is. Read More Hannah Litman 5/30/25 Hannah Litman 5/30/25 Guerrilla Marketing Isn’t Dead. It’s Just Smarter Now. Read More Older Posts
Hannah Litman 2/26/26 Hannah Litman 2/26/26 When Clever Goes Too Far: A Branding Lesson from Frida Baby Read More
Hannah Litman 8/7/25 Hannah Litman 8/7/25 The Taste of Nostalgia: McDonald’s Serves a Summertime Hit Read More
Hannah Litman 8/5/25 Hannah Litman 8/5/25 Social Media Updates to Watch. And How to Turn Them Into an Advantage. Read More
Hannah Litman 7/30/25 Hannah Litman 7/30/25 When the Boss Blows It: What Comms Should Do When Leaders Step in It Read More
Hannah Litman 7/29/25 Hannah Litman 7/29/25 Hot Off the Feed: What This Week’s Social Media Updates Mean for Brands That Want to Stay Seen Read More
Hannah Litman 7/24/25 Hannah Litman 7/24/25 Tech-Driven Craft in Luxury: Real Stories, Not Superficial Glitz Read More
Hannah Litman 7/9/25 Hannah Litman 7/9/25 Google’s Gemini Just Got a Makeover—And Maybe a Mascot Too Read More
Hannah Litman 7/1/25 Hannah Litman 7/1/25 Why Hospitality Brands Are Winning While Everyone Else Cuts Back Read More
Hannah Litman 6/24/25 Hannah Litman 6/24/25 Labubu and the Lifecycle of Hype: What Happens When Niche Becomes Noise? Read More
Hannah Litman 6/12/25 Hannah Litman 6/12/25 Most Brands Don’t Have a Visibility Problem. They Have a Memorability Problem. Read More
Hannah Litman 6/12/25 Hannah Litman 6/12/25 Brand Thinking | From Mall Rat to Main Street: Auntie Anne’s Gets a Grown-Up Rebrand Read More
Hannah Litman 5/30/25 Hannah Litman 5/30/25 Guerrilla Marketing Isn’t Dead. It’s Just Smarter Now. Read More
