Your best asset probably isn’t an asset yet.

And most of the time it isn’t hidden. It doesn’t yet exist.

We work it out. Then we build the thing that turns it into money. It has been a magazine, a partnership, a product, an event. The vehicle changes. The thinking doesn't.

Wink was founded by Hannah Litman, a magazine editor who worked at Elle, the BBC and Condé Nast, where she said no to pitches all day. We know how editors think and what journalists need.
Then came WGSN, the trend forecasting service, where fashion and retail go to discover what people will want in two years. We can see what’s coming.
Then years on the corporate side in innovation, helping to dream up and build the products, from apps to VR games. So the idea doesn’t stop at the press release.

Most agencies can only work with the news you already have. We can see the news you haven’t made yet. And go make it.

"Hannah is by far the most willing and eager person to productively collaborate with her peers that I've had the opportunity to work with. She's also a seasoned and professional writer who can spin magic from vague direction or an indecisive vision."

- Mary Reilly, Director of Innovation — Royal Caribbean Ltd.

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Success Stories

  • A woman with black hair smiling, wearing a white top with black trim.

    Mary Reilly, Director of Innovation, Royal Caribbean Ltd.

    'Champion for collaboration'. Hannah is by far the most willing and eager person to productively collaborate with her peers that I've had the opportunity to work with. She truly values the input of others to build a better outcome than by working alone in a silo. This makes Hannah a great colleague, a wonderful collaborative partner for ideation, and a terrific mentor to junior members of the team. She's also a seasoned and professional writer who can spin magic from vague direction or an indecisive vision. Her passion for collaboration and effective communication makes her an asset to any team.

  • A smiling man in a navy blue suit with a white shirt, standing indoors in front of large windows.

    Brian Souza, NYT Bestseller, CEO Productivity Drivers

    Hannah is great to work with. I’ve always been impressed by her enthusiasm, knowledge, and ability to execute. I have no hesitancy recommending Hannah to anyone


  • A young man with short brown hair, wearing a black cable-knit sweater with a gray undershirt, standing against a plain light gray background. He has his arms crossed and is smiling slightly while looking at the camera.

    Vincent Panzanella, CMO, Tommy Hilfiger

    During my tenure in the marketing & advertising division of Tommy Hilfiger, Hannah was commissioned to complete a number of complex and multi-layered marketing initiatives. In addition to her strong work ethic, creativity and stellar project results, Hannah was always a pleasure in day to day dealings. She would always strive to give us everything we could possibly need for any projects. I look forward to working with her in the future!

  • A woman with blonde hair and green eyes smiling at the camera, wearing a dark blue dress with gold patterns and a gold necklace, with a blurred background of warm yellow and white lights.

    Ophira Edut, Founder and CEO, The Astro Twins

    Hannah is a creative force, fun to work with, and incredibly loyal. She has hired me at several publications to contribute content, and has been great at explaining what's needed while allowing me to offer creative input. I appreciate Hannah's consistency and care. She took the time out to get to know me personally as well, and brings her heart AND her soul to the job.

  • A smiling woman with long blonde hair, wearing a white top, against a gray background.

    Brenda Della Casa, Head of Content, Preston Bailey Entertainment

    Hannah is one of the most thoughtful and skilled editors I have ever had the pleasure of working with. Bright, dedicated, creative, resourceful professional and deeply motivating, Hannah brings a unique set of skills to every team she is a part of and works simultaneously as a team member, leader and a mentor--an uncommon triple threat. I highly recommend Hannah as a writer and editor and know that she will serve as a huge asset to any company she works for.

  • Person wearing sunglasses and a cap, filming with a camera outdoors.

    Aaron Lebsack, Award-winning videographer

    Hannah is without doubt the
    best Branding / Communications Consultant in the industry. One simple phrase describes Hannah, “She is world class”. Her attention to detail is unmatched and her relentless pursuit for excellence is unforgiving.

  • A woman with glasses and red hair sitting outdoors at a table, resting her chin on her hand, wearing a patterned jacket and smiling.

    Judith R. King, Founder/Owner, King + Company Public Relations

    Hannah's the best--smart, a team player and a total pro. She's also great fun, in addition to being highly skilled and hugely competent--and that's a big plus. You WANT to work with her!

What we actually do, and who we do it for

Wink works with brands that have a real story and need someone who knows how to tell it. We bring editorial standards to PR and communications work: every pitch is written to earn coverage, every press release is built around a line a journalist can use, and every campaign is designed to do something specific, not just to exist.

We work across luxury, lifestyle, arts and culture, and hospitality. Our clients include arts institutions, hospitality groups, luxury maritime brands, and consumer companies with audiences that expect quality in everything they encounter, including how a brand presents itself to the world.

We are a boutique agency. That means direct access to senior thinking from day one—not managed at arm’s length.

Verticals We Own
Luxury + lifestyle + arts & culture + hospitality + maritime

What Clients Get
Direct access to senior thinking from day one

What We Won’t Do
Generic campaigns. Filler copy. Work we can’t stand behind.

Where We’ve Worked
US, Europe, and international clients as far spread as Australia.