Your best asset probably isn’t an asset yet.
And it probably isn’t hidden. But it doesn’t yet exist.
I work it out. Then I build the thing that turns it into money.
It has been a magazine, a partnership, a product, an event.
The vehicle changes. The thinking doesn't.
I’m Hannah Litman, and I run Wink Communications. I was a magazine editor who worked at Elle, the BBC and Condé Nast, saying no to pitches all day. I know how editors think.
Then came WGSN, the trend forecasting service, where fashion and retail go to discover what people will want in two years. I see what’s coming.
Then years on the corporate side in innovation, helping to dream up and build the products, from apps to VR games. I create the thing that drives the story.
Most agencies can only work with the news you already have. I see the news you haven’t made yet. And go make it.
What I actually do, and who I do it for
Most people come to me for publicity and content. So did Chewy's COO, who called because people were leaving the fulfillment centers and saying why on the way out. To their peers, to anyone thinking of applying, and on Glassdoor. That was the brief: fix the internal PR. The actual problem was that nobody out there felt like part of Chewy, they felt like an individual on their own fulfillment island. I listened until I could name it, took it to the C-suite and HR, and built the products that changed it. Recognition, rewards, a way to be part of the company rather than adjacent to it. Retention went up 20%.
At Royal Caribbean I was a founding member of the digital content team, which went from five people to twenty-five. I ran content across web, mobile, email, print and onboard signage for three cruise brands, and got the Royal Caribbean and Celebrity apps onto five ships in ten months. 15,069 content items. Then the style guides, content matrices and training that let the team keep scaling after I'd gone.
The news cycle is fickle. Most of the time you have to make the reason for coverage rather than wait for one. Sometimes it's already sitting there, evergreen, and nobody has looked properly. Either way, the pitch is written to earn the coverage and the release is built around a line a journalist can lift.
I work across luxury, hospitality, arts and culture, and maritime, with clients in the US, Europe and Australia. You work with me. When a job needs more hands I bring in people I have worked with for years, and I stay on it.
I won’t do generic campaigns, filler copy, or work I can’t stand behind.
Success Stories
-
![A woman with black hair smiling, wearing a white top with black trim.]()
Mary Reilly, Director of Innovation, Royal Caribbean Ltd.
'Champion for collaboration'. Hannah is by far the most willing and eager person to productively collaborate with her peers that I've had the opportunity to work with. She truly values the input of others to build a better outcome than by working alone in a silo. This makes Hannah a great colleague, a wonderful collaborative partner for ideation, and a terrific mentor to junior members of the team. She's also a seasoned and professional writer who can spin magic from vague direction or an indecisive vision. Her passion for collaboration and effective communication makes her an asset to any team.
-
![A smiling man in a navy blue suit with a white shirt, standing indoors in front of large windows.]()
Brian Souza, NYT Bestseller, CEO Productivity Drivers
Hannah is great to work with. I’ve always been impressed by her enthusiasm, knowledge, and ability to execute. I have no hesitancy recommending Hannah to anyone
-
![A young man with short brown hair, wearing a black cable-knit sweater with a gray undershirt, standing against a plain light gray background. He has his arms crossed and is smiling slightly while looking at the camera.]()
Vincent Panzanella, CMO, Tommy Hilfiger
During my tenure in the marketing & advertising division of Tommy Hilfiger, Hannah was commissioned to complete a number of complex and multi-layered marketing initiatives. In addition to her strong work ethic, creativity and stellar project results, Hannah was always a pleasure in day to day dealings. She would always strive to give us everything we could possibly need for any projects. I look forward to working with her in the future!
