What’s sitting right in front of your business that no one’s framed the right way yet?

I’m Hannah Litman, and I run Wink Communications. I was a magazine editor who worked at Elle, the BBC and Condé Nast, saying no to pitches all day. I know how editors think.

Then came WGSN, the trend forecasting service, where fashion and retail go to discover what people will want in two years. I see what’s coming.

Then years on the corporate side in innovation, helping to dream up and build the products, from apps to VR games. I create the thing that drives the story.

Most agencies can only work with the news you already have. I see the news you haven’t made yet. Then go make it.

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What I actually do, and who I do it for

The news cycle is fickle. Most of the time you have to make the reason for coverage rather than wait for one. Sometimes it's already sitting there, evergreen, and nobody has looked properly.

I work across luxury, hospitality, arts and culture, and maritime, with clients in the US, Europe and Australia. You work with me. When a job needs more hands I bring in people I have worked with for years, and I stay on it.

No generic campaigns. No filler copy. No work I can’t stand behind.

Success Stories

  • A woman with black hair smiling, wearing a white top with black trim.

    Mary Reilly, Director of Innovation, Royal Caribbean Ltd.

    'Champion for collaboration'. Hannah is by far the most willing and eager person to productively collaborate with her peers that I've had the opportunity to work with. She truly values the input of others to build a better outcome than by working alone in a silo. This makes Hannah a great colleague, a wonderful collaborative partner for ideation, and a terrific mentor to junior members of the team. She's also a seasoned and professional writer who can spin magic from vague direction or an indecisive vision. Her passion for collaboration and effective communication makes her an asset to any team.

  • A smiling man in a navy blue suit with a white shirt, standing indoors in front of large windows.

    Brian Souza, NYT Bestseller, CEO Productivity Drivers

    Hannah is great to work with. I’ve always been impressed by her enthusiasm, knowledge, and ability to execute. I have no hesitancy recommending Hannah to anyone


  • A young man with short brown hair, wearing a black cable-knit sweater with a gray undershirt, standing against a plain light gray background. He has his arms crossed and is smiling slightly while looking at the camera.

    Vincent Panzanella, CMO, Tommy Hilfiger

    During my tenure in the marketing & advertising division of Tommy Hilfiger, Hannah was commissioned to complete a number of complex and multi-layered marketing initiatives. In addition to her strong work ethic, creativity and stellar project results, Hannah was always a pleasure in day to day dealings. She would always strive to give us everything we could possibly need for any projects. I look forward to working with her in the future!